Nasdaq 100

BKNG

Booking Holdings Inc., Consumer Discretionary

$148.13

−1.53% on the day

Close of Fri, Oct 30, 2026

Your position

Bot consensus

38 long, 62 short

Most bots would short it.

Keenest to own it

See all 38

Keenest to short it

See all 62

Bot consensus

38 long, 62 short

Most bots would short it.

Keenest to own it

Nelson Peltz88/100AskLong: #13 of 100 on Nelson Peltz's long-minus-short score (0.404).
Michael Steinhardt85/100AskLong: #16 of 100 on Michael Steinhardt's long-minus-short score (0.266).
Jeff Smith84/100AskLong: #17 of 100 on Jeff Smith's long-minus-short score (0.399).

See all 38

Martin Shkreli82/100AskLong: #19 of 100 on Martin Shkreli's long-minus-short score (0.303).
James O'Shaughnessy78/100AskLong: #23 of 100 on James O'Shaughnessy's long-minus-short score (0.244).
John Neff78/100AskLong: #23 of 100 on John Neff's long-minus-short score (0.282).
Bill Fleckenstein77/100AskLong: #24 of 100 on Bill Fleckenstein's long-minus-short score (0.339).
Bill Miller75/100AskLong: #26 of 100 on Bill Miller's long-minus-short score (0.195).
David Einhorn74/100AskLong: #27 of 100 on David Einhorn's long-minus-short score (0.241).
Rob Arnott73/100AskLong: #28 of 100 on Rob Arnott's long-minus-short score (0.189).
Carl Icahn71/100AskLong: #30 of 100 on Carl Icahn's long-minus-short score (0.233).
Aswath Damodaran70/100AskLong: #31 of 100 on Aswath Damodaran's long-minus-short score (0.203).
Bill Ackman70/100AskLong: #31 of 100 on Bill Ackman's long-minus-short score (0.144).
Dan Loeb70/100AskLong: #31 of 100 on Dan Loeb's long-minus-short score (0.169).
David Dreman69/100AskLong: #32 of 100 on David Dreman's long-minus-short score (0.218).
Seth Klarman69/100AskLong: #32 of 100 on Seth Klarman's long-minus-short score (0.156).
Mario Gabelli68/100AskLong: #33 of 100 on Mario Gabelli's long-minus-short score (0.17).
Howard Marks67/100AskLong: #34 of 100 on Howard Marks's long-minus-short score (0.143).
Jim Rogers67/100AskLong: #34 of 100 on Jim Rogers's long-minus-short score (0.171).
Whitney Tilson66/100AskLong: #35 of 100 on Whitney Tilson's long-minus-short score (0.108).
Jeff Ubben64/100AskLong: #37 of 100 on Jeff Ubben's long-minus-short score (0.133).
Ed Thorp63/100AskLong: #38 of 100 on Ed Thorp's long-minus-short score (0.18).
Jeremy Siegel62/100AskLong: #39 of 100 on Jeremy Siegel's long-minus-short score (0.132).
Nate Anderson62/100AskLong: #39 of 100 on Nate Anderson's long-minus-short score (0.144).
Nick Sleep62/100AskLong: #39 of 100 on Nick Sleep's long-minus-short score (0.058).
Philippe Laffont62/100AskLong: #39 of 100 on Philippe Laffont's long-minus-short score (0.124).
Michael Burry61/100AskLong: #40 of 100 on Michael Burry's long-minus-short score (0.115).
Steve Kuhn61/100AskLong: #40 of 100 on Steve Kuhn's long-minus-short score (0.114).
John Templeton60/100AskLong: #41 of 100 on John Templeton's long-minus-short score (0.099).
Jeremy Grantham59/100AskLong: #42 of 100 on Jeremy Grantham's long-minus-short score (0.1).
John Maynard Keynes59/100AskLong: #42 of 100 on John Maynard Keynes's long-minus-short score (0).
Dave Portnoy57/100AskLong: #44 of 100 on Dave Portnoy's long-minus-short score (0.049).
Jack Bogle57/100AskLong: #44 of 100 on Jack Bogle's long-minus-short score (0.122).
Harry Markowitz56/100AskLong: #45 of 100 on Harry Markowitz's long-minus-short score (0.116).
Ray Dalio56/100AskLong: #45 of 100 on Ray Dalio's long-minus-short score (0.056).
Julian Robertson55/100AskLong: #46 of 100 on Julian Robertson's long-minus-short score (0.045).
Terry Smith52/100AskLong: #49 of 100 on Terry Smith's long-minus-short score (0.063).
Carson Block48/100AskShort: #48 of 50 shorts on Carson Block's long-minus-short score (0.077).

Keenest to short it

Nicolas Darvas6/100AskShort: #7 of 50 shorts on Nicolas Darvas's long-minus-short score (-0.479).
Walter Schloss6/100AskShort: #7 of 50 shorts on Walter Schloss's long-minus-short score (-0.715).
Bruce Kovner11/100AskShort: #12 of 50 shorts on Bruce Kovner's long-minus-short score (-0.34).

See all 62

Mohnish Pabrai11/100AskShort: #12 of 50 shorts on Mohnish Pabrai's long-minus-short score (0.007).
Richard Driehaus12/100AskShort: #13 of 50 shorts on Richard Driehaus's long-minus-short score (-0.374).
George Soros13/100AskShort: #14 of 50 shorts on George Soros's long-minus-short score (-0.36).
Warren Buffett13/100AskShort: #14 of 50 shorts on Warren Buffett's long-minus-short score (0.032).
Jim Chanos14/100AskShort: #15 of 50 shorts on Jim Chanos's long-minus-short score (0.222).
Joel Greenblatt14/100AskShort: #15 of 50 shorts on Joel Greenblatt's long-minus-short score (0.422).
Richard Dennis15/100AskShort: #16 of 50 shorts on Richard Dennis's long-minus-short score (-0.271).
Michael Price16/100AskShort: #17 of 50 shorts on Michael Price's long-minus-short score (-0.415).
Stanley Druckenmiller16/100AskShort: #17 of 50 shorts on Stanley Druckenmiller's long-minus-short score (-0.33).
Steve Cohen18/100AskShort: #19 of 50 shorts on Steve Cohen's long-minus-short score (-0.204).
T. Rowe Price18/100AskShort: #19 of 50 shorts on T. Rowe Price's long-minus-short score (-0.233).
William O'Neil18/100AskShort: #19 of 50 shorts on William O'Neil's long-minus-short score (-0.3).
Fama and French19/100AskShort: #20 of 50 shorts on Fama and French's long-minus-short score (-0.305).
Jesse Livermore20/100AskShort: #21 of 50 shorts on Jesse Livermore's long-minus-short score (-0.296).
Ed Seykota21/100AskShort: #22 of 50 shorts on Ed Seykota's long-minus-short score (-0.46).
Benjamin Graham22/100AskShort: #23 of 50 shorts on Benjamin Graham's long-minus-short score (-0.26).
Gerald Tsai22/100AskShort: #23 of 50 shorts on Gerald Tsai's long-minus-short score (-0.305).
Peter Lynch22/100AskShort: #23 of 50 shorts on Peter Lynch's long-minus-short score (-0.245).
Louis Bacon23/100AskShort: #24 of 50 shorts on Louis Bacon's long-minus-short score (-0.158).
Martin Zweig23/100AskShort: #24 of 50 shorts on Martin Zweig's long-minus-short score (-0.23).
Cliff Asness28/100AskShort: #29 of 50 shorts on Cliff Asness's long-minus-short score (-0.132).
Gerald Loeb28/100AskShort: #29 of 50 shorts on Gerald Loeb's long-minus-short score (-0.319).
Josh Brown28/100AskShort: #29 of 50 shorts on Josh Brown's long-minus-short score (-0.23).
Paul Singer28/100AskShort: #29 of 50 shorts on Paul Singer's long-minus-short score (-0.164).
Mark Minervini30/100AskShort: #31 of 50 shorts on Mark Minervini's long-minus-short score (-0.185).
Paul Tudor Jones30/100AskShort: #31 of 50 shorts on Paul Tudor Jones's long-minus-short score (-0.208).
Dennis Lynch31/100AskShort: #32 of 50 shorts on Dennis Lynch's long-minus-short score (-0.174).
Kyle Bass31/100AskShort: #32 of 50 shorts on Kyle Bass's long-minus-short score (-0.114).
Josh Peters33/100AskShort: #34 of 50 shorts on Josh Peters's long-minus-short score (-0.054).
Keith Gill33/100AskShort: #34 of 50 shorts on Keith Gill's long-minus-short score (-0.137).
Ken Griffin34/100AskShort: #35 of 50 shorts on Ken Griffin's long-minus-short score (-0.07).
Will Danoff34/100AskShort: #35 of 50 shorts on Will Danoff's long-minus-short score (-0.131).
Fred Alger35/100AskShort: #36 of 50 shorts on Fred Alger's long-minus-short score (-0.139).
John Paulson35/100AskShort: #36 of 50 shorts on John Paulson's long-minus-short score (-0.124).
Jim Simons36/100AskShort: #37 of 50 shorts on Jim Simons's long-minus-short score (-0.093).
Geraldine Weiss37/100AskShort: #38 of 50 shorts on Geraldine Weiss's long-minus-short score (-0.16).
Chase Coleman38/100AskShort: #39 of 50 shorts on Chase Coleman's long-minus-short score (-0.116).
Chuck Akre39/100AskShort: #40 of 50 shorts on Chuck Akre's long-minus-short score (-0.124).
Li Lu39/100AskShort: #40 of 50 shorts on Li Lu's long-minus-short score (-0.098).
Ron Baron40/100AskShort: #41 of 50 shorts on Ron Baron's long-minus-short score (-0.12).
Cathie Wood41/100AskShort: #42 of 50 shorts on Cathie Wood's long-minus-short score (-0.082).
Linda Raschke41/100AskShort: #42 of 50 shorts on Linda Raschke's long-minus-short score (-0.044).
Marc Cohodes41/100AskShort: #42 of 50 shorts on Marc Cohodes's long-minus-short score (0.002).
Philip Fisher42/100AskShort: #43 of 50 shorts on Philip Fisher's long-minus-short score (-0.128).
Tom Gayner42/100AskShort: #43 of 50 shorts on Tom Gayner's long-minus-short score (0.027).
Jim Cramer43/100AskShort: #44 of 50 shorts on Jim Cramer's long-minus-short score (-0.017).
Thomas Russo43/100AskShort: #44 of 50 shorts on Thomas Russo's long-minus-short score (-0.09).
Ken Fisher44/100AskShort: #45 of 50 shorts on Ken Fisher's long-minus-short score (-0.022).
Mark Cuban44/100AskShort: #45 of 50 shorts on Mark Cuban's long-minus-short score (-0.072).
Nancy Pelosi (household)44/100AskShort: #45 of 50 shorts on Nancy Pelosi (household)'s long-minus-short score (-0.123).
Charlie Munger46/100AskShort: #46 of 50 shorts on Charlie Munger's long-minus-short score (0.009).
Bill Ruane47/100AskShort: #47 of 50 shorts on Bill Ruane's long-minus-short score (-0.025).
Brad Gerstner47/100AskShort: #47 of 50 shorts on Brad Gerstner's long-minus-short score (-0.016).
Guy Spier47/100AskShort: #47 of 50 shorts on Guy Spier's long-minus-short score (-0.017).
Kevin O'Leary47/100AskShort: #47 of 50 shorts on Kevin O'Leary's long-minus-short score (-0.016).
David Shaw49/100AskShort: #49 of 50 shorts on David Shaw's long-minus-short score (0.044).
Peter Thiel49/100AskShort: #49 of 50 shorts on Peter Thiel's long-minus-short score (-0.005).
Lowell Miller51/100AskLong: #50 of 100 on Lowell Miller's long-minus-short score (0.001).
Chamath Palihapitiya52/100AskLong: #49 of 100 on Chamath Palihapitiya's long-minus-short score (-0.003).

Modeled on each investor's published approach, not their real picks. Ask opens a chat with that bot about BKNG in Claude or ChatGPT. Connect your assistant →

Stock of the Day

It hasn't been the Stock of the Day yet.

−23.0% over 3M

2026-07-312026-09-162026-10-30

Market cap$111.3B

Last close$148.13

Day move−1.53%

SectorConsumer Discretionary

About

Travel Services, 25,550 employees

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.

From Yahoo Finance, bookingholdings.com

About

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Fundamental analysis

Booking (BKNG) Stock Analysis: War, AI and the 29% Share Price CrashAoraki Research, Wed, Sep 23

Picked by YouTube search, not by us. Someone else's view, not advice.

Earnings

Source: Nasdaq and Zacks consensus

Beat the forecast in 4 of the last 4 quarters.

Jun 2026, Aug 4Beat+3.7%EPS $2.54 vs $2.45 expectedStock +7.4% around it
Mar 2026, Apr 28Beat+3.6%EPS $1.14 vs $1.10 expectedStock −2.0% around it
Dec 2025, Feb 18Beat+1.0%EPS $1.95 vs $1.93 expectedStock −3.2% around it
Sep 2025, Oct 28Beat+3.6%EPS $3.98 vs $3.84 expectedStock −3.4% around it

The stock's move is from the close before the report to the close after it.

Earnings

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Financials

Last 8 quarters

Quarter ending	Jun 2026	Mar 2026	Dec 2025*	Sep 2025	Jun 2025	Mar 2025	Dec 2024*	Sep 2024
Revenue	$7.4B	$5.5B	$6.3B	$9.0B	$6.8B	$4.8B	$5.5B	$8.0B
Gross margin	—	—	—	—	—	—	—	—
Operating margin	34.0%	23.0%

How it ranks in the 100

0 = last, 100 = first

CheapEarnings, book value, cash flow vs price66
GrowingRevenue and earnings growth36
QualityMissing: Return on equityHigh return on equity, fat margins, little debt—
TrendPast year, skipping last month20
PayoutsDividends and buybacks87
BigLargest by market value

Research

BKNG in numbers and news

Valuation

Source: SEC filings and daily closes

Loading the next results date…

P/E20.6price ÷ last 12 months' earnings

EPS$7.19earnings a share, 12 months

Revenue growth+13.4%last fiscal year over the one before

Dividend yield0.92%paid over the past year, at today's price

52-week range$147.94–$219.68lowest to highest close

Beta0.56a year against the Nasdaq 100's average stock; 1 moves with it

Valuation

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Insider trades

Since Jan 5, 2026

Bought on the marketNonesince Jan 5, 2026

Sold on the market$43.8M6 insiders in 21 filings167,690 shares, all under a 10b5-1 plan

Open-market buys and sells are the ones that say something; awards, exercises and tax withholding are routine.

Every transaction, in Advanced

SEC Form 4, public domain. The latest 40 of 50 Form 4 filings from the last 12 months are counted. A sale filled at several prices is one line at its average price. All Form 4s on EDGAR

Insider trades

Loading insider trades…

Insider trades

Since Jan 5, 2026

Bought on the marketNonesince Jan 5, 2026

Sold on the market$43.8M6 insiders in 21 filings167,690 shares, all under a 10b5-1 plan

Open-market buys and sells are the ones that say something; awards, exercises and tax withholding are routine.

Date	Insider	Transaction	Shares	Price	Value	Filing
Oct 15, 2026	Pisano PauloCHIEF HUMAN RESOURCES OFFICER	Sold on the market10b5-1 plan	−1,500	$163.06	$245K	Form 4 ↗
Sep 15, 2026	Pisano PauloCHIEF HUMAN RESOURCES OFFICER	Sold on the market10b5-1 plan	−1,500	$173.02	$260K	Form 4 ↗
Sep 1, 2026	Mylod Robert J JrDirector	Sold on the market10b5-1 plan	−1,000	$200.00	$200K	Form 4 ↗
Aug 31, 2026	Pisano PauloCHIEF HUMAN RESOURCES OFFICER	Sold on the market10b5-1 plan	−3,000	$203.48	$610K	Form 4 ↗
Aug 17, 2026	Millones Peter JEXECUTIVE VP, GENERAL COUNSEL	Sold on the market10b5-1 plan	−50,050	$207.59average	$10.4M	Form 4 ↗
Aug 17, 2026	Wittman Vanessa AmesDirector	Sold on the market10b5-1 plan	−375	$211.00	$79.1K	Form 4 ↗
Aug 12, 2026	Steenbergen Ewout LCFO	Sold on the market10b5-1 plan	−20,000	$211.03average	$4.2M	Form 4 ↗
Aug 5, 2026	Mylod Robert J JrDirector	Sold on the market10b5-1 plan	−1,000	$206.70	$207K	Form 4 ↗
Jul 29, 2026	Mylod Robert J JrDirector	Sold on the market10b5-1 plan	−5,000	$200.00	$1.0M	Form 4 ↗
Jul 28, 2026	Wittman Vanessa AmesDirector	Sold on the market10b5-1 plan	−1,125	$192.00	$216K	Form 4 ↗
May 30, 2026	Singh SumitDirector	Award	+1,583	—	—	Form 4 ↗
May 30, 2026	Grier Kelly JDirector	Award	+1,583	—	—	Form 4 ↗
May 30, 2026	Mylod Robert J JrDirector	Award	+2,240	—	—	Form 4 ↗
May 30, 2026	Read NicholasDirector	Tax withholding	−148	$167.43	$24.8K	Form 4 ↗
May 30, 2026	Read NicholasDirector	Award	+1,583	—	—	Form 4 ↗
May 30, 2026	Sievers KurtDirector	Award	+1,846	—	—	Form 4 ↗
May 30, 2026	Quinlan LarryDirector	Award	+1,583	—	—	Form 4 ↗
May 30, 2026	Wittman Vanessa AmesDirector	Award	+1,583	—	—	Form 4 ↗
May 30, 2026	Rothman Thomas EDirector	Award	+1,583	—	—	Form 4 ↗
May 30, 2026	Graddick Weir Mirian MDirector	Award	+1,583	—	—	Form 4 ↗
May 30, 2026	Radakovich Lynn VojvodichDirector	Gift	−1,200	—	—	Form 4 ↗
May 30, 2026	Radakovich Lynn VojvodichDirector	Gift	+1,200	—	—	Form 4 ↗
May 30, 2026	Noski Charles HDirector	Award	+1,583	—	—	Form 4 ↗
May 26, 2026	Millones Peter JEXECUTIVE VP, GENERAL COUNSEL	Sold on the market10b5-1 plan	−62,500	$163.67average	$10.2M	Form 4 ↗
May 12, 2026	Steenbergen Ewout LCFO	Tax withholding	−12,456	$157.80	$2.0M	Form 4 ↗
May 12, 2026	Sullivan CarolineSVP, CAO & Controller	Award	+12,674	—	—	Form 4 ↗
Apr 17, 2026	Wittman Vanessa AmesDirector	Sold on the market10b5-1 plan	−1,125	$192.00	$216K	Form 4 ↗
Apr 15, 2026	Fogel Glenn DCEO AND PRESIDENT, Director	Sold on the market10b5-1 plan	−16,726	$185.36average	$3.1M	Form 4 ↗
Mar 16, 2026	Fogel Glenn DCEO AND PRESIDENT, Director	Sold on the market10b5-1 plan	−669	$4,292average	$2.9M	Form 4 ↗
Mar 4, 2026	Steenbergen Ewout LCFO	Tax withholding	−121	$4,154	$503K	Form 4 ↗
Mar 4, 2026	Steenbergen Ewout LCFO	Award	+924	—	—	Form 4 ↗
Mar 4, 2026	D'Emic SusanaSVP, CAO & CONTROLLER	Tax withholding	−1,635	$4,154	$6.8M	Form 4 ↗
Mar 4, 2026	D'Emic SusanaSVP, CAO & CONTROLLER	Award	+169	—	—	Form 4 ↗
Mar 4, 2026	Pisano PauloCHIEF HUMAN RESOURCES OFFICER	Tax withholding	−1,350	$4,154	$5.6M	Form 4 ↗
Mar 4, 2026	Pisano PauloCHIEF HUMAN RESOURCES OFFICER	Award	+602	—	—	Form 4 ↗
Mar 4, 2026	Millones Peter JEXECUTIVE VP, GENERAL COUNSEL	Tax withholding	−2,283	$4,154	$9.5M	Form 4 ↗
Mar 4, 2026	Millones Peter JEXECUTIVE VP, GENERAL COUNSEL	Award	+722	—	—	Form 4 ↗
Mar 4, 2026	Fogel Glenn DCEO AND PRESIDENT, Director	Tax withholding	−8,368	$4,154	$34.8M	Form 4 ↗
Mar 4, 2026	Fogel Glenn DCEO AND PRESIDENT, Director	Award	+2,600	—	—	Form 4 ↗
Mar 2, 2026	Pisano PauloCHIEF HUMAN RESOURCES OFFICER	Award	+2,290	—	—	Form 4 ↗
Mar 2, 2026	Millones Peter JEXECUTIVE VP, GENERAL COUNSEL	Award	+4,294	—	—	Form 4 ↗
Mar 2, 2026	Fogel Glenn DCEO AND PRESIDENT, Director	Award	+14,310	—	—	Form 4 ↗
Feb 17, 2026	Fogel Glenn DCEO AND PRESIDENT, Director	Sold on the market10b5-1 plan	−452	$4,150average	$1.9M	Form 4 ↗
Feb 17, 2026	Fogel Glenn DCEO AND PRESIDENT, Director	Sold on the market10b5-1 plan	−550	$4,094average	$2.3M	Form 4 ↗
Feb 16, 2026	D'Emic SusanaSVP, CAO & CONTROLLER	Award	+1,526	—	—	Form 4 ↗
Feb 10, 2026	Fogel Glenn DCEO AND PRESIDENT, Director	Sold on the market10b5-1 plan	−10	$4,043	$40.4K	Form 4 ↗
Feb 2, 2026	Mylod Robert J JrDirector	Sold on the market10b5-1 plan	−40	$5,105average	$204K	Form 4 ↗
Jan 15, 2026	Fogel Glenn DCEO AND PRESIDENT, Director	Sold on the market10b5-1 plan	−60	$5,208average	$312K	Form 4 ↗
Jan 15, 2026	Fogel Glenn DCEO AND PRESIDENT, Director	Sold on the market10b5-1 plan	−953	$5,181average	$4.9M	Form 4 ↗
Jan 15, 2026	Wittman Vanessa AmesDirector	Sold on the market10b5-1 plan	−15	$5,191	$77.9K	Form 4 ↗
Jan 2, 2026	Mylod Robert J JrDirector	Sold on the market10b5-1 plan	−40	$5,290average	$212K	Form 4 ↗

SEC Form 4, public domain. The latest 40 of 50 Form 4 filings from the last 12 months are counted. A sale filled at several prices is one line at its average price. All Form 4s on EDGAR

Insider trades

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In the news

Headlines are the outlets' views, not ours. Read the date before the headline. More on Yahoo Finance

In the news

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In the news

Headlines are the outlets' views, not ours. Read the date before the headline. More on Yahoo Finance

In the news

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Figures from SEC filings and daily closes; results dates and headlines from Yahoo Finance and Nasdaq; insider trades from SEC Form 4. For learning, not investment advice.

Discussion

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Discussion

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Measure	BKNG	Higher than
Earnings yield (earnings ÷ price)	4.9%	76%
Book yield (book value ÷ price)	-9.7%	1%
Free cash flow yield	8.2%	90%
Buyback yield	5.8%	93%
Revenue growth, a year	13.4%	56%
EPS growth, a year	-4.1%	25%
Return on equity	—	—
Return on assets	18.2%	75%
Net margin	19.1%	48%
Liabilities ÷ assets	136.3%	100%
Past year, skipping last month	-20.3%	20%
Past 6 months, skipping last month	-5.0%	38%
Volatility, a year's worth	35.0%	45%

About

About

Fundamental analysis

Earnings

Earnings

Financials

How it ranks in the 100

BKNG in numbers and news

Valuation

Valuation

Insider trades

Insider trades

Insider trades

Insider trades

In the news

In the news

In the news

In the news

Discussion

Discussion

The figures behind them

Discussion

Valuation

About

Earnings

In the news

In the news

Fundamental analysis

Insider trades

Insider trades