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Nasdaq 100
AAPL
Apple Inc., Technology
$344.63
−1.23% on the day
Close of Fri, Oct 30, 2026
+11.7% over 3M
2026-07-312026-09-162026-10-30
Market cap$5.03T
Last close$344.63
Day move
Nasdaq 100
Apple Inc., Technology
$344.63
−1.23% on the day
Close of Fri, Oct 30, 2026
| Quarter ending | Jun 2026 | Mar 2026 | Dec 2025 | Sep 2025* | Jun 2025 | Mar 2025 | Dec 2024 | Sep 2024* |
|---|---|---|---|---|---|---|---|---|
| Revenue | $109.4B | $111.2B | $143.8B | $102.5B | $94.0B | $95.4B | $124.3B | $94.9B |
| Gross margin | 50.1% | 49.3% | 48.2% | 47.2% | 46.5% | 47.1% | 46.9% | 46.2% |
| Operating margin | 32.6% | 32.3% | 35.4% | 31.6% | 30.0% | 31.0% | 34.5% | 31.2% |
| Net margin | 27.2% | 26.6% | 29.3% | 26.8% | 24.9% | 26.0% | 29.2% | 15.5% |
| EPS, diluted | $2.02 | $2.01 | $2.84 | $1.84 | $1.57 | $1.65 | $2.40 | $0.97 |
From the company's SEC filings, newest first. * A fiscal fourth quarter: the year's 10-K less its first three quarters.
The same ranks the builder's sliders blend. Small and Wild are Big and Calm turned over.
| Measure | AAPL | Higher than |
|---|---|---|
| Earnings yield (earnings ÷ price) | 2.6% | 41% |
| Book yield (book value ÷ price) | 2.1% | 8% |
| Free cash flow yield | 2.0% | 35% |
| Buyback yield | 1.8% | 74% |
| Revenue growth, a year | 6.4% | 28% |
| EPS growth, a year | 22.7% | 61% |
| Return on equity | 119.9% | 97% |
| Return on assets | 33.6% | 95% |
| Net margin | 27.6% |
Research
Figures from SEC filings and daily closes; results dates and headlines from Yahoo Finance and Nasdaq; insider trades from SEC Form 4. For learning, not investment advice.
| 75% |
| Liabilities ÷ assets | 71.9% | 76% |
|---|
| Past year, skipping last month | 22.9% | 61% |
|---|
| Past 6 months, skipping last month | 18.1% | 72% |
|---|
| Volatility, a year's worth | 18.8% | 4% |
|---|
"Higher than" is the share of the 100 with a lower figure. Financial figures from SEC filings, market figures from daily closes. Dividend yield and beta are under Valuation below.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories.
From Yahoo Finance, apple.com
5 Best High Growth Stocks Outside Big TechInsider Monkey, 1h ago
5 Most Profitable Stocks of the Past 5 YearsInsider Monkey, 2h ago
Apple is taking Wall Street's top spot back from Nvidia — for the fifth timeYahoo Finance, 4h ago
Is Apple a Top Tech Stock to Buy Now?Motley Fool, 5h ago
MKBHD drops a blunt verdict on Apple's touchscreen MacBook ProTheStreet, 8h agoHeadlines are the outlets' views, not ours. Read the date before the headline. More on Yahoo Finance
Headlines are the outlets' views, not ours. Read the date before the headline. More on Yahoo Finance
Picked by YouTube search, not by us. Someone else's view, not advice.
Open-market buys and sells are the ones that say something; awards, exercises and tax withholding are routine.
Every transaction, in AdvancedSEC Form 4, public domain. The latest 40 of 53 Form 4 filings from the last 12 months are counted. A sale filled at several prices is one line at its average price. All Form 4s on EDGAR
Open-market buys and sells are the ones that say something; awards, exercises and tax withholding are routine.
| Date | Insider | Transaction | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Oct 27, 2026 | Newstead JenniferSVP, GC and Government Affairs | Sold on the market10b5-1 plan | −2,399 | $343.36 | $824K | Form 4 ↗ |
| Oct 20, 2026 | Newstead JenniferSVP, GC and Government Affairs | Sold on the market10b5-1 plan | −2,399 | $339.62 | $815K | Form 4 ↗ |
| Oct 16, 2026 | Borders BenPrincipal Accounting Officer | Sold on the market10b5-1 plan | −1,280 | $345.40average | $442K | Form 4 ↗ |
| Oct 16, 2026 | Parekh KevanSVP, CFO | Sold on the market10b5-1 plan | −1,392 | $345.05average | $480K | Form 4 ↗ |
| Oct 15, 2026 | Borders BenPrincipal Accounting Officer | Units vested | +1,714 | — | — | Form 4 ↗ |
| Oct 15, 2026 | Borders BenPrincipal Accounting Officer | Tax withholding | −883 | $342.00 | $302K | Form 4 ↗ |
| Oct 15, 2026 | Parekh KevanSVP, CFO | Units vested | +10,926 | — | — | Form 4 ↗ |
| Oct 15, 2026 | Parekh KevanSVP, CFO | Tax withholding | −5,361 | $342.00 | $1.8M | Form 4 ↗ |
| Oct 13, 2026 | Newstead JenniferSVP, GC and Government Affairs | Sold on the market10b5-1 plan | −2,399 | $345.00 | $828K | Form 4 ↗ |
| Oct 6, 2026 | Newstead JenniferSVP, GC and Government Affairs | Sold on the market10b5-1 plan | −2,399 | $332.01 | $796K | Form 4 ↗ |
| Oct 2, 2026 | Cook Timothy DExecutive Chair, Director | Sold on the market10b5-1 plan | −191,753 | $332.96average | $63.8M | Form 4 ↗ |
| Oct 2, 2026 | Cook Timothy DExecutive Chair, Director | Gift | −26,325 | — | — | Form 4 ↗ |
| Oct 2, 2026 | O'Brien DeirdreSVP | Sold on the market10b5-1 plan | −46,389 | $333.42average | $15.5M | Form 4 ↗ |
| Oct 2, 2026 | Ternus JohnCEO, Director | Sold on the market10b5-1 plan | −25,412 | $332.94average | $8.5M | Form 4 ↗ |
| Oct 1, 2026 | Cook Timothy DExecutive Chair, Director | Units vested | +374,541 | — | — | Form 4 ↗ |
| Oct 1, 2026 | Cook Timothy DExecutive Chair, Director | Tax withholding | −199,038 | $330.32 | $65.7M | Form 4 ↗ |
| Oct 1, 2026 | O'Brien DeirdreSVP | Units vested | +99,878 | — | — | Form 4 ↗ |
| Oct 1, 2026 | O'Brien DeirdreSVP | Tax withholding | −53,489 | $330.32 | $17.7M | Form 4 ↗ |
| Oct 1, 2026 | Ternus JohnCEO, Director | Units vested | +99,878 | — | — | Form 4 ↗ |
| Oct 1, 2026 | Ternus JohnCEO, Director | Tax withholding | −49,054 | $330.32 | $16.2M | Form 4 ↗ |
| Oct 1, 2026 | Khan SabihCOO | Units vested | +99,878 | — | — | Form 4 ↗ |
| Oct 1, 2026 | Khan SabihCOO | Tax withholding | −52,854 | $330.32 | $17.5M | Form 4 ↗ |
| Sep 29, 2026 | Newstead JenniferSVP, GC and Government Affairs | Sold on the market10b5-1 plan | −2,399 | $336.18 | $806K | Form 4 ↗ |
| Sep 27, 2026 | Khan SabihCOO | AwardRestricted Stock Unit | +95,290 | — | — | Form 4 ↗ |
| Sep 27, 2026 | Newstead JenniferSVP, GC and Government Affairs | AwardRestricted Stock Unit | +95,290 | — | — | Form 4 ↗ |
| Sep 27, 2026 | O'Brien DeirdreSVP | AwardRestricted Stock Unit | +95,290 | — | — | Form 4 ↗ |
| Sep 27, 2026 | Parekh KevanSVP, CFO | AwardRestricted Stock Unit | +95,290 | — | — | Form 4 ↗ |
| Sep 27, 2026 | Ternus JohnCEO, Director | AwardRestricted Stock Unit | +161,258 | — | — | Form 4 ↗ |
| Sep 27, 2026 | Cook Timothy DExecutive Chair, Director | AwardRestricted Stock Unit | +131,938 | — | — | Form 4 ↗ |
| Sep 22, 2026 | Newstead JenniferSVP, GC and Government Affairs | Sold on the market10b5-1 plan | −2,399 | $340.06 | $816K | Form 4 ↗ |
| Sep 15, 2026 | Newstead JenniferSVP, GC and Government Affairs | Sold on the market10b5-1 plan | −1,438 | $330.19 | $475K | Form 4 ↗ |
| Sep 15, 2026 | Newstead JenniferSVP, GC and Government Affairs | Units vested | +30,104 | — | — | Form 4 ↗ |
| Sep 15, 2026 | Newstead JenniferSVP, GC and Government Affairs | Tax withholding | −16,228 | $331.34 | $5.4M | Form 4 ↗ |
| Sep 8, 2026 | Newstead JenniferSVP, GC and Government Affairs | Sold on the market10b5-1 plan | −1,438 | $317.23 | $456K | Form 4 ↗ |
| Sep 1, 2026 | Newstead JenniferSVP, GC and Government Affairs | Sold on the market10b5-1 plan | −1,439 | $317.01 | $456K | Form 4 ↗ |
| Sep 1, 2026 | Ternus JohnCEO, Director | AwardRestricted Stock Unit | +7,690 | — | — | Form 4 ↗ |
| Aug 25, 2026 | Newstead JenniferSVP, GC and Secretary | Sold on the market10b5-1 plan | −1,439 | $310.95 | $447K | Form 4 ↗ |
| Aug 18, 2026 | Newstead JenniferSVP, GC and Secretary | Sold on the market10b5-1 plan | −1,439 | $307.49 | $442K | Form 4 ↗ |
| Aug 11, 2026 | Newstead JenniferSVP, GC and Secretary | Sold on the market10b5-1 plan | −1,439 | $307.75 | $443K | Form 4 ↗ |
| Jun 16, 2026 | Borders BenPrincipal Accounting Officer | Sold on the market10b5-1 plan | −116 | $295.14 | $34.2K | Form 4 ↗ |
| Jun 15, 2026 | Newstead JenniferSVP, GC and Secretary | Units vested | +30,104 | — | — | Form 4 ↗ |
| Jun 15, 2026 | Newstead JenniferSVP, GC and Secretary | Tax withholding | −16,238 | $296.42 | $4.8M | Form 4 ↗ |
| Jun 15, 2026 | Borders BenPrincipal Accounting Officer | Units vested | +240 | — | — | Form 4 ↗ |
| Jun 15, 2026 | Borders BenPrincipal Accounting Officer | Tax withholding | −124 | $296.42 | $36.8K | Form 4 ↗ |
| May 27, 2026 | Levinson Arthur DDirector | Sold on the market | −50,000 | $311.02 | $15.6M | Form 4 ↗ |
| May 27, 2026 | Levinson Arthur DDirector | Gift | −65,000 | — | — | Form 4 ↗ |
| May 8, 2026 | Borders BenPrincipal Accounting Officer | Sold on the market10b5-1 plan | −1,274 | $290.00 | $369K | Form 4 ↗ |
| May 6, 2026 | Levinson Arthur DDirector | Sold on the market | −250,000 | $284.76average | $71.2M | Form 4 ↗ |
| May 6, 2026 | Levinson Arthur DDirector | Gift | −5,000 | — | — | Form 4 ↗ |
| Apr 23, 2026 | Parekh KevanSVP, CFO | Sold on the market10b5-1 plan | −1,534 | $275.00 | $422K | Form 4 ↗ |
| Apr 15, 2026 | Borders BenPrincipal Accounting Officer | Units vested | +1,717 | — | — | Form 4 ↗ |
| Apr 15, 2026 | Borders BenPrincipal Accounting Officer | Tax withholding | −892 | $266.43 | $238K | Form 4 ↗ |
| Apr 15, 2026 | Parekh KevanSVP, CFO | Units vested | +10,928 | — | — | Form 4 ↗ |
| Apr 15, 2026 | Parekh KevanSVP, CFO | Tax withholding | −4,793 | $266.43 | $1.3M | Form 4 ↗ |
| Apr 2, 2026 | O'Brien DeirdreSVP | Sold on the market10b5-1 plan | −30,002 | $255.35average | $7.7M | Form 4 ↗ |
| Apr 2, 2026 | Cook Timothy DCEO, Director | Sold on the market10b5-1 plan | −64,949 | $254.23average | $16.5M | Form 4 ↗ |
| Apr 1, 2026 | O'Brien DeirdreSVP | Units vested | +64,317 | — | — | Form 4 ↗ |
| Apr 1, 2026 | O'Brien DeirdreSVP | Tax withholding | −34,315 | $255.63 | $8.8M | Form 4 ↗ |
| Apr 1, 2026 | Khan SabihCOO | Units vested | +64,317 | — | — | Form 4 ↗ |
| Apr 1, 2026 | Khan SabihCOO | Tax withholding | −33,317 | $255.63 | $8.5M | Form 4 ↗ |
| Apr 1, 2026 | Cook Timothy DCEO, Director | Units vested | +131,576 | — | — | Form 4 ↗ |
| Apr 1, 2026 | Cook Timothy DCEO, Director | Tax withholding | −66,627 | $255.63 | $17M | Form 4 ↗ |
| Mar 15, 2026 | Newstead JenniferSVP, GC and Secretary | Units vested | +60,208 | — | — | Form 4 ↗ |
| Mar 15, 2026 | Newstead JenniferSVP, GC and Secretary | Tax withholding | −32,528 | $250.12 | $8.1M | Form 4 ↗ |
| Feb 24, 2026 | Wagner SusanDirector | AwardRestricted Stock Unit | +1,139 | — | — | Form 4 ↗ |
| Feb 24, 2026 | Sugar Ronald DDirector | AwardRestricted Stock Unit | +1,139 | — | — | Form 4 ↗ |
| Feb 24, 2026 | Lozano Monica CDirector | AwardRestricted Stock Unit | +1,139 | — | — | Form 4 ↗ |
SEC Form 4, public domain. The latest 40 of 53 Form 4 filings from the last 12 months are counted. A sale filled at several prices is one line at its average price. All Form 4s on EDGAR
Beat the forecast in 4 of the last 4 quarters.
The stock's move is from the close before the report to the close after it.
